VODRICH was founded in Sydney, Australia with a lofty objective: to deliver high-quality, designer watches that won’t break the bank.
Every idea starts with a problem. Ours was simple: designer watches are too expensive. We were students when one of us bought his first high-end watch, only to lose it backpacking. The cost of buying another one meant that he spent the first semester of grad school without text books. (We don’t recommend this.) We were amazed at how hard it was to find a high-end style timepiece that didn’t leave our wallets bare. Where were the options?
It turns out there was a simple explanation. The designer watch industry is saturated with brands that create artificially high prices and invest heavily in marketing to craft an image of luxury & quality. In reality, that watch that costs hundreds or thousands of dollars to buy is overpriced and needlessly expensive.
We started VODRICH to create an alternative.
By circumventing traditional channels, designing timepieces in-house, and engaging with customers directly, we’re able to deliver high-end timepieces direct to you at a fraction of the price, whilst still retaining style & incredible quality.
We believe that the perfect timepiece should keep you looking & feeling good. It should be a constant reminder to make every second count. And it shouldn’t cost a fortune. We design every timepiece, down to the finest detail, with this ethos in mind.
Our vision is to inspire men around the world to dress for success without breaking the bank, and we have only just begun. We hope that you will join us along the way.